https://www.nicelymade.studio/blog
daily
0.75
2025-12-27
https://www.nicelymade.studio/blog/how-to-build-a-cult-following-without-black-friday-deals
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0.5
2025-12-27
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Blog - How to build a cult following without Black Friday deals - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Blog - How to build a cult following without Black Friday deals - Make it stand out
The Ordinary Black Friday (Copyright © The Ordinary, 2025)
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Blog - How to build a cult following without Black Friday deals - Make it stand out
The Ordinary’s Periodic Fable (Copyright © The Ordinary, 2025)
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Blog - How to build a cult following without Black Friday deals - Make it stand out
famouscampaigns.com (Copyright © The Ordinary, 2025)
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Blog - How to build a cult following without Black Friday deals - Make it stand out
creativeboom.com (Copyright © The Ordinary, 2025)
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Blog - How to build a cult following without Black Friday deals - Make it stand out
The Ordinary’s packaging proves you don’t need flashy design to build obsession—just clarity, consistency, and the confidence to keep things simple. (Copyright © The Ordinary, 2025)
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Blog - How to build a cult following without Black Friday deals - Make it stand out
Uncommon: The Truth Should Be Ordinary (Copyright © The Ordinary, 2025)
https://www.nicelymade.studio/blog/how-brands-win-by-breaking-color-psychology-rules
monthly
0.5
2025-12-27
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Blog - How brands win by breaking color psychology rules - Make it stand out
Aesop’s deep green packaging signals sophistication and nature without defaulting to soft, muted tones. Source: Unsplash.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/af9e9142-e674-4fd8-add5-ab88499b83a4/typology-mint-hydrosol-bold-color-combo.jpg.jpg
Blog - How brands win by breaking color psychology rules - Make it stand out
Typology pairs earthy amber glass with fresh green mint—a grounded, natural cue coming from the prop, not the packaging itself. Source: Unsplash.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/240ee587-44b5-4fec-a59e-598f7ea7e89d/fanta-orange-glass-bottle-bold-contrast.jpg.jpg
Blog - How brands win by breaking color psychology rules - Make it stand out
Orange as a high-voltage statement—playful, irreverent, and impossible to ignore. Source: Unsplash.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/d8a56e98-4354-4cc4-8991-791456e4f015/airbnb-logo-pink-gradient-brand-colors.jpg.png
Blog - How brands win by breaking color psychology rules - Make it stand out
Airbnb’s bold pink gradient breaks the hotel-industry mold of spa blues and greens—proving ‘relax’ doesn’t have to look like everyone else. Source: https://news.airbnb.com/media-assets
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Blog - How brands win by breaking color psychology rules - Make it stand out
Rae slaps on a color combo that feels more wake-you-up than wind-down. Source: private photo.
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Blog - How brands win by breaking color psychology rules - Make it stand out
Liquid Death’s black and white cans turn bottled water into a rebellious lifestyle statement—hydration meets heavy metal. Source: Unsplash
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/8b98aafc-f3c7-486e-9992-be246fdf7b02/dunkin-orange-pink-brand-colors-wall-mural.jpg.jpg
Blog - How brands win by breaking color psychology rules - Make it stand out
Dunkin’s neon orange and hot pink wall mural—loud, unapologetic, and unforgettable in a sea of muted café branding. Source: https://news.dunkindonuts.com/news/releases-20180925
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/ae21a371-a8e1-46c9-986d-073ef265eefe/bright-yellow-sunflower-color-psychology.jpg.jpg
Blog - How brands win by breaking color psychology rules - Make it stand out
Yellow at its warmest: sunlit, natural, and full of optimism. Source: Unsplash.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1d5e76f9-ed30-497f-b351-6e9a30d1d29f/yellow-caution-sign-color-context.jpg.jpg
Blog - How brands win by breaking color psychology rules - Make it stand out
Yellow as a warning—same hue, completely different emotional impact. Source: Unsplash.
https://www.nicelymade.studio/blog/brand-color-strategy-palette-fomo
monthly
0.5
2025-12-27
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Blog - Palette FOMO? Build a brand color strategy that clicks - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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Blog - Palette FOMO? Build a brand color strategy that clicks - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/015f8c63-226a-4de9-8110-ab6228b8f6e1/4.jpg
Blog - Palette FOMO? Build a brand color strategy that clicks - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/ai-brand-design-mistakes
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/5269eb33-6b87-4d80-9e94-e9cc17c92f2a/AI-Brand-Blog-Illustration.jpg
Blog - Don’t let AI wreck your brand: lessons from the ones who rushed it - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/branding-vs-logo
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/aabae318-fad4-4b35-b15b-3b3e9ca9b623/brand-foundation-vs-logo-welcome-mat-nicely-made.png
Blog - Your logo doesn’t matter (until this does) - Make it stand out
A logo invites people to the door. Your point of view decides whether they walk in — or turn around and leave.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/f9c01b7d-78c9-4521-9552-f84aed0561de/brand-message-clarity-vs-confusion-nicely-made.png
Blog - Your logo doesn’t matter (until this does) - Make it stand out
Everyone’s saying something. Few are making it land.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/801c45be-68f2-40e4-a89b-01e28293e7c1/branding-vs-logo-nicely-made-blog-illustration.png
Blog - Your logo doesn’t matter (until this does) - Make it stand out
You can broadcast all you want — but if it’s not speaking to the right people, it just sounds like noise. And please — if your logo is a star and it also says “STAR” underneath it? That’s not clarity. That’s redundancy. (Don’t get me started.)
https://www.nicelymade.studio/blog/why-your-brand-feels-flat-and-how-archetypes-fix-that
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1748884536016-AG0EPLWDD7ASZRGGUH0D/Brand+Archetypes+Overview+%281%29.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/ad861035-ca30-4a9b-9da3-d6c32d9e9825/ruler-brand-archetype-rolex-mercedes-microsoft.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Ruler brands lead through control, precision, and timeless quality. Rolex doesn’t just tell time; it owns it.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/5c552698-1f03-4254-bd2f-e5a092a66b80/caregiver-brand-archetype-johnson-unicef-pampers.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Caregiver brands nurture and protect. They feel like someone wrapping a warm blanket around your problems and whispering, “We’ve got you.”
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/b79af7c6-130d-4a89-aa05-7931b1ffa720/creator-brand-archetype-adobe-lego-crayola.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Creator brands exist to inspire. From Crayola to Adobe, they give you tools to build your own world — and encourage you to explore.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/772cf57f-11c4-4e5e-9cb0-60da3becc5a6/everyman-brand-archetype-ikea-levis-ebay.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Brands like IKEA and Levi’s win by being real, useful, and never over-designed. This archetype says, “I see you. I get you.”
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/b8776f5e-5777-4908-93c3-ccb6d310cb96/lover-brand-archetype-chanel-godiva-victorias.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
The Lover archetype is all about emotional connection. It’s why Chanel ads feel more like seduction than sales.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1b7a4b08-3da2-42ad-a151-287b6dfcff7a/jester-brand-archetype-mms-skittles-old-spice.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
When done well, humor isn’t fluff — it’s a differentiator. Jester brands bring levity, color, and cleverness in ways we actually remember.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/6cb70066-170d-4229-bf7d-035014758139/hero-brand-archetype-nike-adidas-fedex.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Hero brands thrive on ambition and resilience. Think motivation, action, and a bold belief in what’s possible.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/d1108f53-d795-46ce-8e7b-f8665084b715/magician-brand-archetype-disney-apple-tesla.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
These brands shift how you see the world — and yourself. Think of Apple’s sleek tech or Disney’s ability to turn fantasy into reality.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/079d5a88-0c31-4213-abfb-6af2d9cf1672/outlaw-brand-archetype-harley-virgin-diesel.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
The Outlaw breaks the mold — intentionally. Harley-Davidson and Virgin don’t whisper change; they roar it.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/0f73af2d-0d0a-4ccc-ace2-4b814f90e975/13.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Innocent brands radiate warmth, optimism, and simplicity — like a deep breath in a chaotic world.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/e36a8165-9c70-48ea-b452-5ee52235e288/sage-brand-archetype-google-ted-natgeo.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Sage brands teach, guide, and make the complex feel clear. Think of TED or Google — they help people make sense of things.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/3b902a30-c02c-479e-b9c3-8ccb634f1280/12.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Explorer brands crave freedom and discovery — they hand you the map and say, “Go.”
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1c826156-0932-479a-a327-ecc699678c5a/Nicely+Made+Banner+for+Guide.jpg
Blog - Why your brand feels flat — and how archetypes fix that - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/14-guerrilla-marketing-campaigns-that-actually-worked
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1748053560743-MTUS7SAAUNLMVOEOCYMG/Guerilla-Marketing-Example.jpg
Blog - Guerrilla marketing campaigns that actually worked - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/7f8bcbfa-d7b7-494e-a508-a7f820098e1d/k66tjs8xeukgeokklfp84rahgq7l+%281%29.jpg
Blog - Guerrilla marketing campaigns that actually worked - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/8e0138ab-18c6-4f31-ba26-19c4eceb517b/just-Outdoor-WWF-and-Leo-Burnett.jpg
Blog - Guerrilla marketing campaigns that actually worked - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/4bb3e9c9-518a-4a80-9bf2-97547294206c/p07zr4rl.jpg
Blog - Guerrilla marketing campaigns that actually worked - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/youre-not-nike-and-thats-a-good-thing-how-to-pick-a-brand-name-that-actually-works
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/ecb3b9c5-bcac-45da-950e-85db1d22cf16/Xobni_company_logo.png
Blog - How to pick a brand name that actually works - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/240088a7-8706-4fee-8072-9fcd0bbe5d1d/ec83984580dc150045fa22e20ac94ad0.jpg
Blog - How to pick a brand name that actually works - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/what-holds-brands-back-and-how-to-move-forward
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/792a28e1-cade-4910-908d-2a3cc623a163/nds6dcccetl61.png
Blog - What holds brands back (and how to move forward) - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/brand-personality-why-every-brand-needs-one
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/1c826156-0932-479a-a327-ecc699678c5a/Nicely+Made+Banner+for+Guide.jpg
Blog - Why every brand needs a personality - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/the-number-1-reason-brands-dont-sell
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/936f686a-5497-4443-9f8f-8076b22a8876/9tqbllb_6e-lacleomhg3g.jpg
Blog - The #1 reason your brand isn’t selling (and it’s not your offer) - Make it stand out
Source: Gallup, September 30, 2022
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/79589ae7-7855-4a2c-8404-56afc5bcda1f/Preview+What%27s+Holding+Brands+Back.jpg.png
Blog - The #1 reason your brand isn’t selling (and it’s not your offer) - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/6-mistakes-to-avoid-when-building-a-brand-identity
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/2766d75c-d6a7-476e-b418-2c59d6dd2777/Zuza_Hicks_Branding-115.jpg
Blog - 6 mistakes to avoid when building a brand identity - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/59aea384-c4d1-472d-abe5-5dc99ffe0b10/50.jpg
Blog - 6 mistakes to avoid when building a brand identity - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/debunking-common-small-business-branding-myths
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/06689677-d93e-4e5e-8945-07b1c95eae86/Debunking+branding+myths_nicely_made.jpg
Blog - Debunking common small business branding myths - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/what-do-brand-identity-designers-do
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/cbdc5953-ed97-4c7d-b2ec-1f61e0b9a88f/Brand+Identity+vs+Brand+Strategy+Graph.jpg
Blog - What do brand identity designers do? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/7633a024-aec2-480a-b85d-9796456ade03/Brand+Identity+Design+Stylescapes.jpg
Blog - What do brand identity designers do? - Make it stand out
A stylescape shows brand identity inspiration in a holistic way. It shows how all of the brand elements and styles will work together.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/6737889a-d280-417b-be92-9f8f6ca9e92b/Brand+identity+design+style+guide.jpg
Blog - What do brand identity designers do? - Make it stand out
A style guide is a set of rules explaining how to apply the brand identity
https://www.nicelymade.studio/blog/what-makes-a-good-logo
monthly
0.5
2025-12-27
https://www.nicelymade.studio/blog/6-microtasks-to-increase-brand-awareness
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/21ec16f7-9b16-46a4-951b-ac8f0f83c63f/6-microtasks-for-brand-awareness.jpg
Blog - 6 microtasks to increase brand awareness. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/the-psychology-of-color-and-how-to-use-it-to-bring-more-joy
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/2522683c-469b-4e29-a1d5-415c40b99dd8/Zuza_Hicks_color_in_logos.jpg
Blog - The psychology of color and how to use it to bring more joy. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/52d1756b-838b-4df5-b6a0-391d1c346da5/All%2Bcolors-01.jpg
Blog - The psychology of color and how to use it to bring more joy. - Make it stand out
A strong monochromatic palette with different shades and values of green will work well for eco-friendly and sustainable businesses.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/63974807-f707-4caf-a19f-d64c762d2aa4/All%2Bcolors-02.jpg
Blog - The psychology of color and how to use it to bring more joy. - Make it stand out
A colorful, vibrant, and high contrast palette will appeal to a younger crowd. This palette has a lot of energy.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/e65181fd-6209-4701-87e3-eb8ca15da5ef/All%2Bcolors-04.jpg
Blog - The psychology of color and how to use it to bring more joy. - Make it stand out
A subdued, mostly pastel palette conveys a sense of calm and quiet while still providing contrast and visual interest.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/d095968f-d807-4a2b-ae0c-7c178e456e2d/Zuza_Hicks_design_color.jpg
Blog - The psychology of color and how to use it to bring more joy. - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://www.nicelymade.studio/blog/are-you-getting-the-most-out-of-your-logo
monthly
0.5
2025-12-27
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/4cf3593a-d55f-416c-ae84-6491ebd19d0f/Zuza-Hicks-Laguna-Market-Opener.jpg
Blog - Are you getting the most out of your logo? - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/62d864def53bcf5526b467c1/abfdd8e2-d80e-45fa-bd21-5d5b77db4553/Zuza-Hicks_Laguna-Market_Primary-logo-horizontal.jpg
Blog - Are you getting the most out of your logo? - Make it stand out
Horiontal Logo
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Blog - Are you getting the most out of your logo? - Make it stand out
Vertical Logo
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Blog - Are you getting the most out of your logo? - Make it stand out
Horizontal Logo with No Tagline
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Blog - Are you getting the most out of your logo? - Make it stand out
Vertical Logo with No Tagline
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Blog - Are you getting the most out of your logo? - Make it stand out
Reversed-Out Logo
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Blog - Are you getting the most out of your logo? - Make it stand out
Submark
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Blog - Are you getting the most out of your logo? - Make it stand out
Brand Mark (sometimes the same as Icon or Favicon)
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Blog - Are you getting the most out of your logo? - Make it stand out
Favicon is a little icon next to the page title
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author - Author: Zuza Hicks - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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