Agency-level branding. Without the agency.

I help purpose-driven businesses build strategic, personality-filled brands—without the bloat, delays, or a team of 10.

What we build together.

Brand Strategy

Shape your brand’s foundation, positioning, and message with clarity

Visual Identity

Build a bold, distinct design system that reflects your direction and values.

Brand Personality

Give your brand a voice and presence people instantly connect with.

See it in action.

From evolved identities to complete rebrands—these are the kinds of transformations that drive real growth.

Who it’s for

âś… This is for you if...

  • You’ve outgrown your current brand

  • You’re scaling or shifting your market position

  • You want clarity, confidence, and consistency

đźš« This probably isn't for you if...

  • You’re just getting started

  • You’re unsure of your niche or offer

  • You’re looking for a quick, low-cost refresh

Start with the Brand Sprint.

This is my signature process for serious brand evolution. Over a few months, we clarify your strategy, define your identity, and create a cohesive brand system you can actually use. No fluff. No off-the-shelf visuals. Just a collaborative process that respects your time and your growth.

Woman sitting on a yellow office chair in a stylish home office, with a desk lamp, smartphone, and white shelving holding plants and books in the background.

Hey, I’m Zuza Hicks

I started Nicely Made to give thoughtful founders a better way to rebrand. No bloated timelines, no handoffs to junior designers. Just high-level creative direction and design—with strategy and clarity baked in.

If you want your brand to feel good and perform? You’re in the right place.

BRANDING PARTNER THAT CARES

Craft a brand that captivates and delivers.

More than just visuals, your brand will become an emotional, irresistible force. Let's create a brand you'll love.