Helping mission-driven brands realign, refine, and grow with intention.
We design brand systems—identity, voice, digital, and print—that align teams, sharpen decisions, and drive growth.
what we doBrand Strategy & Identity
We help brands define their positioning, clarify their message, and build cohesive visual systems that scale.
Brand Systems & Editorial
Annual reports, campaigns, and publications designed to communicate clearly and consistently.
Packaging & Digital
Packaging and websites built as extensions of your brand system — not standalone pieces.
When your brand evolves, alignment comes first.
Growth reveals cracks. Messaging drifts. Visuals multiply. Teams interpret the brand differently.
We help you realign—so every touchpoint supports the same clear point of view.
Selected workClient Outcomes
"When I connected with Zuza, expertise stood out. I was nervous about rebranding, but she made the process smooth and enjoyable. Organized, brilliant, and friendly, I’ll continue to rely on her for design days."
Allie Rigby—Founder, Sunlight Editing
Result: Confident launch and aligned website
“Many thanks to Zuza Hicks and Nicely Made Studio for lending her immense talent to the project. Your creativity, direction, and market positioning truly has helped Inner Circle Law stand out.”
Gabe Garcia—Founder, Inner Circle Law
Result: Clear positioning and a launch-ready brand system
Small by choice. Powerful by design.
Nicely Made is intentionally small so the work stays focused and personal. You’ll always work directly with me—no layers, no handoffs.