The Brand Sprint

Transform confusion into clarity: a high-touch 3‑month rebrand that redefines your identity, amplifies your impact, and positions your business for the next growth phase. This isn’t just a visual refresh—it’s a collaborative, clarity-driven rebrand that gives you the tools to grow with confidence.

A person arranging a collage on a wall, featuring various images and magazine clippings, including interior designs, landscape views, and artistic illustrations.

What you’ll walk away with

A high-impact, done-for-you brand system that turns strategy into visuals—and visuals into action.

results

  • A live 60-minute session where we identify your mission, brand values, ideal audience, positioning, and tone of voice using a guided process.

  • Core messaging that speaks to your ideal audience and differentiates you in your space.

  • Clear articulation of who you're for, what matters to them, and how your brand shows up for them.

01/ 🧠 Brand Strategy & Positioning

Clarity first.
We dig deep into what makes your brand matter—so you can lead with confidence and connect with the right people.

What’s included:

02/ 🎨 Visual Identity + Guidelines

A visual system that scales.
This isn’t just a logo—it’s a complete identity designed to grow with your business and make you instantly recognizable.

What’s included:

  • Primary logo, secondary marks, icons

  • Balanced and versatile, aligned with your brand personality

  • Patterns, illustrations, or textures that add personality

  • Visualize your brand on packaging, merch, social posts, etc.

  • Your brand’s playbook—voice, visuals, and rules to keep things cohesive even if your team grows

  • Strategy call + checklist to align your messaging, visuals, and timing

  • Instagram covers, profile pics, banners, favicons, etc.

  • Fully custom Squarespace build, up to 6 core pages, SEO basics, and post-launch walkthrough

  • Need updates or collateral later? Book a focused day with me—no retainers required

03/ 🚀 Launch & Ongoing Support

From rollout to refreshes.
Because a brand this strong deserves to be seen. Whether we’re launching your site or prepping assets, you’re not on your own.

What’s included:

Real brand wins

Kind words from past sprinters

““When I connected with Zuza, her warmth and expertise stood out. I was nervous about rebranding, but she made the process smooth and enjoyable. Organized, brilliant, and friendly, I’ll continue to rely on her for design days.””
— Allie Rigby, Sunlight Editing
Portrait of Allie Rigby, Owner of Sunlight Editing, Nicely Made's happy client
““Many thanks to Zuza Hicks of Nicely Made Studio for lending her immense talent to the project. Your creativity, direction, and market positioning truly has helped Inner Circle Law stand out.””
— Gabe Garcia, Inner Circle Law
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Who it's for — and who it's not

This is for you if…

  • You're ready to elevate clarity, not just refresh visuals.

  • You want a brand system that feels premium—without agency overhead.

  • You’re scaling your business and need consistent messaging & identity.

This isn’t for you if…

  • You’re tinkering with business ideas and not fully launched.

  • You need a logo on a budget and under a week.

  • You want strategy-free design (this process is deep work).

Still here? Good

Let’s build your brand.

No retainer. No fluff—just strategic clarity.

Not quite ready yet?

You don’t need a full rebrand today to make real progress. Start by uncovering what’s holding your brand back — and how to fix it.

the method

Why This Works — and What Comes Next

You won’t just get a beautiful brand—you’ll get one that actually does its job (and keeps working long after launch).

  • Strategy first
    We don’t jump straight into colors and logos. We start with clarity, positioning, and purpose—so your brand has something to say before it starts talking.

  • Aligned from day one
    Design and messaging work hand in hand. No guesswork, no “maybe this fits?” moments—just a brand that finally makes sense.

  • Long-term momentum
    After your Sprint, you’ll unlock access to VIP Design Days—focused, fast-moving sessions to bring your brand to life across anything from launch materials to pitch decks. No retainers, no awkward check-ins. Just results.

See How It All Comes Together

Whether it’s crafting a solid brand identity, refining your complete brand system, or building a fully functional website, we’ll create something that truly helps your business grow.

👇

Read through an example project.

Green background with a small yellow circle and the text 'sunlight editing' in white.
Person holding a tablet displaying a website for creative writing, communication, and editing services with a profile picture of a smiling person. 
Your investment

What it costs

Investment starts at $9,500. Full Brand Sprint packages, including a custom website, typically fall between $15,000–$20,000, depending on scope.

Let’s build a brand that actually works.

If you’re ready to invest in the next chapter of your business, the Brand Sprint will get you there—strategically, collaboratively, and without the agency overhead.