become steadily visible while stabilizing financially.

Portfolio section

Good overall.

BUT…

I would eventually:

• make project descriptions slightly more strategic

• less “what it is”

• more “what problem it solved”

Example:

Instead of:

“A full brand identity…”

Try:

“A warmer, more credible presence designed to reflect the quality of the service.”

Subtle shift.

Big difference.

Biggest Remaining Weakness

Testimonials section

This is the only section that feels slightly less elevated than the rest of the site.

Why:

• typography gets dense

• spacing tightens

• visually less calm

• feels more “template-like”

What I’d Eventually Change There

Option 1 (best)

Use:

• one stronger featured testimonial

• larger typography

• fewer words visible

• “Read more” expansion if needed

Premium brands usually:

• say less

• with more confidence

Option 2

Add tiny context labels:

• Founder, X Company

• Rebrand project

• Website redesign

Creates more credibility hierarchy.

Another Smart Improvement Later

Your homepage could eventually use:

ONE thoughtful founder photo of you somewhere.

Not huge.

Not influencer-style.

But premium service businesses buy:

• perspective

• trust

• personality

You are part of the brand more than you realize.

Most Important Feedback

Your site no longer feels like:

“freelance graphic designer.”

It now feels closer to:

boutique strategic studio.

That’s a meaningful shift.

Especially paired with your writing voice.

• “I’m starting to think…”

• “Lately I’ve noticed…”

• “Maybe this sounds dramatic, but…”

• “Something I keep seeing with established businesses…”

• “I don’t think every branding problem is actually a branding problem.”

• “There’s a particular kind of disconnect I keep noticing…”

• “Some businesses don’t need reinvention. They need alignment.”

• “I think businesses can quietly outgrow their branding.”

• “There’s a weird moment some businesses eventually hit…”

• “Not every outdated brand looks outdated immediately.”