become steadily visible while stabilizing financially.

Biggest Remaining Weakness

Testimonials section

This is the only section that feels slightly less elevated than the rest of the site.

Why:

• typography gets dense

• spacing tightens

• visually less calm

• feels more “template-like”

What I’d Eventually Change There

Option 1 (best)

Use:

• one stronger featured testimonial

• larger typography

• fewer words visible

• “Read more” expansion if needed

Premium brands usually:

• say less

• with more confidence

Option 2

Add tiny context labels:

• Founder, X Company

• Rebrand project

• Website redesign

Creates more credibility hierarchy.

Another Smart Improvement Later

Your homepage could eventually use:

ONE thoughtful founder photo of you somewhere.

Not huge.

Not influencer-style.

But premium service businesses buy:

• perspective

• trust

• personality

You are part of the brand more than you realize.

Most Important Feedback

Your site no longer feels like:

“freelance graphic designer.”

It now feels closer to:

boutique strategic studio.

That’s a meaningful shift.

Especially paired with your writing voice.

• “I’m starting to think…”

• “Lately I’ve noticed…”

• “Maybe this sounds dramatic, but…”

• “Something I keep seeing with established businesses…”

• “I don’t think every branding problem is actually a branding problem.”

• “There’s a particular kind of disconnect I keep noticing…”

• “Some businesses don’t need reinvention. They need alignment.”

• “I think businesses can quietly outgrow their branding.”

• “There’s a weird moment some businesses eventually hit…”

• “Not every outdated brand looks outdated immediately.”