Strategic branding for businesses that have outgrown their brand.
I help growing businesses bring clarity, confidence, and direction to their brand—without agency overhead or endless handoffs.
When your business evolves, alignment comes first.
Clear decisions, visible results. A few brands we’ve helped move forward.
Selected work
not an agency. not a menu. just the good stuff.How we build brands that actually work.
Most clients start with the Brand Sprint. Everything else builds from there.
See what’s working—and what’s not.
Define the direction.
Execute with focus.
Start with the Brand Sprint.
This is my signature process for serious brand evolution. Over a few months, we clarify your strategy, define your identity, and create a cohesive brand system you can actually use.
Client outcomes"When I connected with Zuza, expertise stood out. I was nervous about rebranding, but she made the process smooth and enjoyable. Organized, brilliant, and friendly, I’ll continue to rely on her for design days."
Allie Rigby—Founder, Sunlight Editing
Result: Confident launch and aligned website
“Many thanks to Zuza Hicks and Nicely Made Studio for lending her immense talent to the project. Your creativity, direction, and market positioning truly has helped Inner Circle Law stand out.”
Gabe Garcia—Founder, Inner Circle Law
Result: Clear positioning and a launch-ready brand system
About Nicely MadeA strategic partner for growing brands
I’m Zuza and I started Nicely Made to give thoughtful founders a better way to rebrand. No bloated timelines, no handoffs to junior designers. Just high-level creative direction and design—with strategy and clarity baked in.
If you want your brand to feel good and perform, you’re in the right place.
Wondering if the Brand Sprint is right for you?
Let’s talk it through. Book a free 20-minute call to explore what your brand really needs — no pressure, just clarity.